Downtown Whitewater, Inc.

Please excuse us while our new site is being built. Below are a number of links and event updates so you can see what's happening.


Preserve, improve and promote Whitewater’s quality of life by strengthening the historic downtown as the heartbeat of the community

Contact Us:
phone: (262)473-2200
Director Tami Brodnicki

DTWW Board of Directors Nominations

Downtown Whitewater, Inc. is looking for nominations to join the Board of Directors. I have attached the nomination form. Nominations are due back Monday February 16 at 6 pm.

The Downtown Whitewater, Inc. Board of Directors is the legal entity responsible for overseeing Whitewater’s downtown revitalization program under the guidance of the Wisconsin Main Street Program, including the budget, staff, and program effectiveness.

We are currently seeking nominations to fill 5 seats on the 11-seat board.

To download the nomination form please click here

Thank you all for your continued support of Downtown Whitewater.

Adopt-a-Snowflake Program

Do you have a hard-to-buy-for person on your holiday gift list? Looking for a way to celebrate a new grandchild, a friend’s birthday, or someone else special?

Downtown Whitewater’s Adopt-a-Snowflake Program lets you celebrate cherished friends and family members by sponsoring one of the 52 snowflakes that festoon the light poles on Main Street during the holiday season.

For a one-time donation of $250 you can Adopt-a-Snowflake

• Your snowflake will be numbered and tagged, so you can visit it during the holidays (you can even specify the location)

• You will receive a gift card with the snowflake’s number and location that you can share with the recipient

• Your gift will cover the cost of cleaning, repairing/rewiring, hanging, taking down, and storing your Snowflake year after year

Or for $50 you can be a Friend of the Flakes for the holiday season! Your name will be included on a poster to be hung downtown during the holiday season acknowledging the generous support of community members like you, which allows us to provide the holiday decorations in the downtown.

To adopt one or more Snowflakes or sign up as a Friend of the Flakes, simply email and either send a check made out to Downtown Whitewater, Inc. to PO Box 188, 150 W. Main Street, Whitewater, WI 53190 or drop it off at Discover Whitewater, 150 W. Main Street. For donations received by November 28, gift acknowledgment cards will be mailed out or can be picked up on December 1.

Please include:

• Your name

• Your contact information

• Number of Snowflakes you wish to adopt or befriend

• Preferred location (if adopting) on Main Street or Whitewater Street

• Names (if desired) of recipients

By sponsoring a Snowflake, you’ll be celebrating a loved one in a truly unique way as well as supporting Downtown Whitewater’s effort to ensure a thriving, vibrant downtown.

Thank you for your support!

Think Whitewater Buy Local

Beginning with the Whitewater Welcome signs, the Westside, the Eastside, or Downtown Whitewater businesses are here to serve you.  Stop in any business and you will find friendly places with happy faces.  Shopping Local, Saves Green.  It's the "Triple Bottom Line" advantage.  

The Think Whitewater Buy Local program is designed to help market & promote the local businesses in the city of Whitewater.  Every taxable dollar spent in Whitewater benefits important City-provided services like police and fire, senior services, libraries, street maintenance, street lights and parks. Sales tax generated from Whitewater transactions stays in Whitewater and contributes to the quality of life you enjoy.

Welcome to the Triangle, a great place to eat, shop & enjoy. Like us for information about upcoming events and local deals within the community!

The Downtown Whitewater Board of Directors

Sarah Amiri    Joe Jaquess    Kim Scharine    Brienne Diebolt-Brown    Dennis Kopf    Roni Telfer    Glenn Gebauer    Chris McDonell    Mark Wokasch  Dave Saalsaa (President)    Kristine Zaballos