Friday May 24

OUR MISSION Perserve, improve and promote Whitewater's quality of life by strengthening our historic Downtown as the Heartbeat of our community.

OUR VISION

WHO WE ARE
Whitewater residents recognize the unique role that a healthy downtown district plays in a community. Established in 2005, Downtown Whitewater, Inc. is the result of over 45 community members and business persons working together with the Whitewater Community Development Authority and the City of Whitewater to address downtown revitalization. Whitewater applied for and received Main Street status from the Wisconsin Department of Commerce in 2006, and subsequently hired its first full-time executive director.
Today, over 150 community members and businesses support Downtown Whitewater as active volunteers on one of the organization’s five teams (Design, Parking, Promotions, Economic Restructuring, Organization) or through their donations. Working together, this organization enjoyed remarkable successes in 2007, ranging from an award-winning historic renovation to the adaptive reuse of a former food store to the publishing of Design Guidelines for downtown renovations and development.

We’ve barely scratched the surface with downtown revitalization: recent efforts have focused on adding residential units to our 2nd and 3rd floors, broadening our retail mix with the nearby UW-W campus firmly in mind, and providing more amenities downtown, such as paddleboats at the Lakefront Park, better parking options, and a shuttle between the campus and the downtown.

Downtown Whitewater, Inc.

  • Geoff Hale, Home Lumber – President
  • Dave Saalsaa, Quiet Hut Sports (Vice President)
  • Jon Kachel, Commercial Bank (Treasurer)
  • Bonnie Miller, Simon Law Office (Secretary)
  • Robert (Bud) Gayhart, Center for Innovation & Business Development
  • James Miller, UW-Whitewater
  • Dennis (Salvo) Salverson, Coyote Grill
  • Kim Scharine, GMA Printing
  • Rnoi Telfer, UW-Whitewater
  • Kevin Brunner, City Manager (ex-officio)


Agendas and Minutes for all Committees

Press Releases



The Downtown Whitewater Board of Directors meets the first Tuesday of every month from 8:00 to 9:30 AM at the Whitewater Municipal Building, 312 W. Whitewater Street, Whitewater, WI, 53190.

  • List of donors to Downtown Whitewater, Inc.
  • Downtown Whitewater By-Laws


For more information on the Wisconsin Main Street Program, which is administered by the Bureau of Downtown Development at the Wisconsin Department of Commerce, visit http://www.commerce.state.wi.us/cd/CD-bdd.